Senior Direct Marketing Specialist
Sales & Marketing
As a Senior Direct Marketing Specialist, you will drive growth through implementing a direct marketing strategy. Juggling between high-level and hands-on topics, you will develop Direct Marketing into an omni-channel 1-to-1 conversation with an 8-digit-large user base, including (but not limited to) emailing.
Structure: You will be part of the Direct Marketing Team (currently a team of two people), within the Sales & Marketing department. You will be reporting to the Head of Sales & Marketing.
Responsibilities:
- Improve and implement the Direct Marketing strategy
- Plan actions and automations across Direct Marketing channels, to deliver Monthly and Quarterly goals and hand-in-hand with our Live Ops team
- Coordinate with various stakeholders (external vendors, partners and game publishers and other internal teams…) to deliver projects, actions, tools
- Track performance, analyse data and make decisions to unlock further growth
- Create and send newsletters campaigns
- Lead topics on collecting, organising and segmenting First-Party data
- Explore, test and launch new ideas
Job Requirements:
- Hands-on experience with Email Marketing on a large user base
- Hands-on experience with CRM and First-Party data
- Minimum of 4 years experience in Marketing or related fields
- Proven track-record with implementing cross-functional projects and driving decision-making
- Proven track record with implementing new ways to find growth and drive revenue
- Quantitative and analytical skills, with an understanding of User Engagement Metrics (Churn, ARPPU, etc.)
- Ability to think strategically and conceptually
- Deep knowledge of Direct Marketing, passion for marketing tech and trends
- Knowledge of Email Marketing (including preparing and coordinating campaigns, A/B testing, maintaining high database hygiene)
- English proficiency - both spoken and written - and copywriting skills
- Basic knowledge of photoshop, HTML and CSS
- Basic knowledge of the PC video games industry
What we offer:
- Remuneration: 9000-13000 PLN depending on your skill set.
- Possibility to expand your career in an international and extremely creative environment.
- Unique opportunity to enter a booming industry and to influence the future of gaming.
- Hybrid model of work with a possibility to have an office-first, remote-first or fully remote structure depending on your role’s responsibilities & requirements.
- Access to a health care and sports activities package, including free psychologist appointments.
- Possibility to take paid Menstrual Leave for all menstruating employees.
- Active employee networks for LGBTQIA+ employees, women of GOG and parents.
- Frequent social activities, free fruits/coffee/tea, an in-house cantina, and other goodies are a standard.
- An in-house gym, open 24/7, available exclusively for our employees. -Free access to all games from the GOG catalog, including The Witcher franchise and Cyberpunk 2077.
- Gamer’s paradise where you will be surrounded by games - living & breathing them!
- Dog-friendly environment - yes, you can bring your four-legged friend to work!
If you think you’ve got what it takes, please submit your CV (in English) below.
ABOUT GOG
GOG is a digital distribution platform to build and play your PC collection of all-time classics and modern hits. With our gamers-first approach and respecting your need for ownership, we’re here to make games last forever. Learn more »
No openings for you?
DROP US YOUR CV
is hiring!